Like many young people, Logan LaMance had a decision to make his freshman year in college. He could continue focusing on freedom and fun or get serious and shoot for the stars. He chose the latter and it paid off. This Sunday, Logan and his partners at Kanga, LLC, will appear on Shark Tank. Their pitch? Kanga’s Kase Mate is described as a “koozie for a case of beer.” Their marketing slogan is, “Kooler than a cooler and keeps drinks cold for up to 7 hours without ice.” You get the point, but how did they get to this point?
Logan was born and raised in Pickens, SC. He started taking classes at Clemson during fall 2014. Logan says it was the end of that first semester when he realized he needed a change in direction. The following semester he was part of an internship program lead by Young Entrepreneurs Across America, that teaches students how to start and run a business. It was a house painting business called Student Painters, LLC.
Logan worked harder over the next two years than he ever had before in his life. He put in between 30 – 40 hours per week on school work and every other waking moment was spent on his business. Logan said it was a tough place to be, both mentally and physically taxing, but he was driven and had a dream. He says, “The thing I am the proudest of is not that I brought the biggest business or made the most money, but that I fought through it, never quit and learned a lot of valuable lessons along the way.”
That’s when he caught the bug. After running a grueling, yet successful painting business with other students for two years, he was sick and tired of paint brushes, but he knew he wanted to be an entrepreneur. During the spring of 2017, Logan took an entrepreneur class that would change his life. The class project was to create a solution for a problem that people face. Logan says finding a good idea wasn’t easy.
Then came football season. Logan and his friends were on their way to tailgate. They stopped to grab a couple 12-packs on the way. They all had coolers back at their apartments, but they didn’t want the hassle of carrying a heavy, clunky cooler a mile from home to the tailgate and back, which meant they ended up drinking warm beer before long. Logan thought to himself, “Why are we drinking warm beer? That’s a problem.” He had to find the solution next.
Logan says he saw someone take a cold beer out of a cooler and put it into a koozie and that’s when it hit him. Logan wondered, “Why don’t we have the same thing for the whole case? We got it from the fridge (what made it cold), why don’t we have something to put it in to keep it cold for the whole time we’re actually going to enjoy it?”
That’s how Kanga was born. He pitched the idea to his class and convinced them it was bigger than a class project. They created a prototype and worked with mentors through the Spiro Institute to take their idea and turn it into a business.
Doug Kim, Kanga’s intellectual property attorney of the Kim and Lahey Law Firm, says, “I met the owners of Kanga, LLC through my work with the Clemson Venture Program and was immediately impressed with their inventions, marketing acumen and business decisions. To see these business owners accomplish so much while also attending college, should be inspiring for everyone.”
Kanga started with a short run of 100 units to test the market and see if people would actually buy it, and they did. From there, Kanga won a first-place prize of $8,000 at Clemson’s “The Pitch Smackdown,” which Logan describes as a mini shark tank where they also picked up their first investor.
Fast forward to when Kanga had a successful Kickstarter campaign in 2018, and now, as they’re only two days away from appearing on the real Shark Tank on ABC. Logan says, “If we can do it with a koozie for a case of beer, image what other ideas can do.”
The Shark Tank episode airs at 10pm EST, Sunday, April 7.
This article is for informational purposes only. Any result achieved for one client does not necessarily indicate that similar results can be achieved for any other client. Kim and Lahey Law Firm, LLC has designated Douglas W. Kim as the person to contact for information regarding this article. He may be contacted at 864-973-6688 or at email@example.com.